good medicine
I designed the Good Medicine logo for 4KINSHIP’s movement and youth initiative. The mark features two interlinked O’s formed by the medicine wheel, symbolizing balance, healing, and unity - a reflection of the movement’s purpose to uplift and empower Indigenous youth through creativity and community care.
Good Medicine is more than a name; it’s a living philosophy of healing through action - from distributing thousands of skateboards and shoes to Diné youth, to hosting community events that center kinship, sustainability, and cultural reclamation. The logo embodies this vision, bridging traditional symbolism with a modern, grounded aesthetic that represents the next generation of Indigenous design and resilience.
2025
Diné Bikeyah
Colorway -